Acquire
Which customer searches should your service pages answer?
Search & website reviews for US local businesses
Turn customer demand into measurable growth.
Make it easier for customers to find your services and take the next step.
Scout & Lantern reviews your search visibility, service-page content and path to an inquiry. You get written priorities for what to improve, with content and on-page SEO work scoped separately.
Talk with SrilakshmiChoose a 15-minute time on Google Calendar.
See what a review includesMarketing shouldn’t stop at the lead.
A website can explain the service and make contact easier. Your team still responds to inquiries, arranges appointments and follows up with customers. We review that handoff with you; customer service and sales remain with your business.
The first piece of work
Start with a focused
website & search review.
Agree on the pages, service area and questions to examine before work begins. Scope, fee and timing are confirmed in writing.
What you receive
- An annotated review of agreed service pages: unclear wording, missing information and obstacles to making contact.
- Search and content priorities covering relevant customer searches, page titles, headings and internal links.
- A written action list explaining the issue, the proposed change and who needs to implement it.
- A measurement plan based on the search, website and inquiry records available to you.
After the review
Content edits, metadata and internal-link improvements can be scoped as follow-on work. Website development, call handling, CRM changes and paid-ad management are outside this starting review.
From you: your website, service area, priority services and an explanation of how inquiries are handled. For a deeper review, we agree on appropriate access to existing reports.
Convert
Can a customer tell what you offer, where you work and how to contact you?
Measure
What can your records tell us about inquiries and the work they become?
We start with what can be observed from search and your website. Where inquiry or booking data is available, we can also look at what happens after a prospective customer makes contact.
Evidence before assumptions.
We distinguish what the records show from what still needs testing. If inquiry sources or bookings aren’t tracked, we identify the gap before making claims about return on marketing.
Prior team experience
Search and content work
in healthcare.
Srilakshmi worked on SEO, content and reporting as part of a digital-marketing team for a multi-location healthcare provider in India.
Programme outcomes, not individual results. The provider was not a Scout & Lantern client. This experience does not establish US client results.
| Month | Impressions | Clicks | Click-through rate* |
|---|---|---|---|
| Aug 2025 | ~280K | 10.7K | ~3.8% |
| Jan 2026 | 973K | 13K | ~1.3% |
| Feb 2026 | 1.07M | 12.9K | ~1.2% |
| Mar 2026 | 1.2M | 13.7K | ~1.1% |
*Calculated from the rounded clicks and impressions shown above.
What changed—and what this doesn’t tell us
Impressions increased about 329%, while clicks increased about 28%. Click-through rate fell. The figures show wider search exposure and a smaller increase in search clicks; they do not explain the change in click-through rate or establish growth in booked business.
View the case study
Her contribution
From February 2025 to April 2026, Srilakshmi contributed to SEO, keyword research, on-page and content optimization, metadata, internal linking, content planning, social media, digital campaigns, monitoring, reporting, online outreach and team coordination.
The wider programme included a new website. Website development was not her role.
Additional reported measures
Average search position moved from 10.7 in August 2025 to 4.7 in March 2026. The website recorded 296 enquiries in March, with zero reported paid-ad budget that month.
No comparable enquiry baseline or booked-revenue figure is presented here. Multiple activities ran concurrently, so the results do not establish SEO-only causation.
Source: supplied programme-reporting and contribution summaries. Figures are rounded; underlying reports have not been independently audited for this website.
Your direct contact for the review and its recommendations.
Srilakshmi has worked hands-on in digital marketing since August 2024, with experience across SEO, keyword research, website and content optimization, search-performance analysis and digital campaign support within a healthcare digital-marketing team.
Her earlier background spans communication, training, content and marketing-related work. She founded Scout & Lantern to bring that combination of research, communication and digital-marketing experience to customer acquisition.
Is a review useful
for your business?
In a 15-minute conversation, we’ll discuss your priority service, what your website needs to do and how you currently handle inquiries. We’ll decide whether a focused review fits and what its scope should cover.
No preparation beyond your website address and the question you want to resolve. This is a scoping conversation, not a completed audit.
Book a 15-minute conversation
Choose a time on Google Calendar. Email is also welcome.
Prefer to use webmail?
Srilakshmi@scoutlantern.com